Patagonia & Finance Bros go together like Peanut Butter and Jelly

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I read about Patagonia reeling back their corporate outfitting program this past week and couldn't help but laugh out loud. As a wealth management intern in Century City, all I see when I walk to lunch are the Finance Bros in their corporate uniform: Patagonia fleece vests, airpods, and Common Project leather sneakers. The firm I work at has purchased several orders of custom Patagonia jackets with our logo on the breast. I couldn't wait to get into the office the next day to see what my male co-workers thought about the news. Most laughed and made jokes, especially because they wouldn't be affected- Patagonia only pledged to not take on new firms, not closing existing accounts.

The whole situation is pretty bizarre and brings up a lot of different questions. As Patagonia gains popularity in higher fashion circles, how can they control their brand image. As they role back their customization does it help or hurt their revenue and reputation. Does the decision really make an environmental impact or will it just hurt their profits and furthermore hinder the Patagonia's environmental projects/campaigns moving forward?

Will this change the Finance Bro uniform and will they have to go back to wearing a three piece suit? Surely not, but time will tell.



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